A Brief Analysis of the Cultural Collection of Wine and Poker Cards

2019-03-21 11:33:01 zhongqi 5

The close relationship between wine and brand has historical origins. Yiwu poker wholesale as early as the Ming Dynasty, China's popular liquor tokens, also known as leaf wine chips. Ouyang Xiu's Record of Returning to the Land said: "The Tang Dynasty scholar gathered banquet, prevailing leaf lattice." That is, wine brand, such as "Water Margin Leaves" (painted by Chen Hongshou). Lixian Liquor Brand, drawn by Ren Xiong in 1854, is also a liquor token. Liquor tokens are used in different places and are generally random. Sit on the table, place the liquor plates (chips) in the barrel, draw one card each or produce a token to draw the card, according to the drawing and text of the card drawn to determine the object of drinking and the amount of drinking. Liquor is so popular that modern punching, guessing and drinking have evolved from it. Nowadays, when friends get together, they stop between ordering and waiting in hotels and play with wine advertisements and poker cards, which is called "half an hour of economy". Tired of playing, drinking, the winner bragging skills, the loser relieve depression by drinking, inadvertently the brand of wine that the meal has quietly laid a brand in their minds.

In fact, "Water Margin Leaves" and "Lixian Liquor Card" are neither leaf cards nor poker cards, they are only liquor tokens. In the world of poker, the first liquor brand appeared was the liquor advertisement poker card. China's wine advertising records, the earliest seen in "Han Feizi": "Song people have drunken people, promotion is very flat, very careful visitors, for the wine is very beautiful, very high school... The high banner is the wine advertisement, the word "wine" in the book. In the middle and late 1980s, it was known as the "advertising wine" period in China. In 1986, Confucian Group of Shandong Province launched the first shot in liquor advertising marketing. In the early 1990s, CCTV launched the golden time advertising bidding activity. The "bidding king" was the world of Shandong wine at first, and Confucian banquet, Confucian family and Qinchi were the second. But the good times are not long. The huge TV advertisement fees of 200-300 million yuan eventually overwhelm Qinchi. Under this background, domestic wine enterprises generally feel that TV advertisements are too expensive, radio advertisements are too tired and newspaper advertisements are too thin on the premise of identifying with advertising marketing strategies. At this time, a large number of theme art poker cards appeared in our country. Inspired by this and drawing lessons from the relevant experience of foreign wine enterprises, domestic wine enterprises boldly chose to open up poker cards as media to promote enterprises and their products. So far, wine advertising poker cards surge in China. According to the analysis, up to now, there are about 1600 brands and more than 4000 versions of Chinese wine billboards. As a result, wine advertising poker cards occupy most of the poker cards. As for the liquor order card, the liquor utensil card, the liquor utensil card and the liquor label card, that's what happened afterwards. But European wine poker cards appeared around the mid-19th century.

Overseas wine poker cards are mostly back-shaped, while domestic wine poker cards have different forms such as full-flower, half-flower and back-drawing, and also have different shapes (such as bottle type). Among them, liquor advertising poker cards are specially designed and customized by liquor enterprises for the promotion of liquor products. Their distribution channels are narrower (seldom sold on the market, mainly for gifts), and the printing volume is limited and generally no longer edited, so the collection is difficult. I have been collecting wine and poker cards for more than ten years. Now I only have more than 1,200 kinds of 3,600 pairs, mostly domestic ones. There are only 38 kinds and 52 pairs of foreign wine and poker cards. In addition, I have collected more than 1,100 kinds and 1,500 pieces of foreign wine and poker cards.

Wine and poker cards should be categorized in the cultural collection of poker cards. It can also be used as pictorial materials for wine, wine utensils, wine labels and other collection items. There are many ways to classify liquor poker cards, such as by brewing method, by degree of liquor (high, medium and low), by color of liquor, by raw material, by use of liquor, by origin or distillery, etc. My wine poker cards are categorized as follows: liquor, yellow wine, beer, fruit wine, wine making, wine utensils, wine orders and foreign wines (in alphabetical order).

Liquor playing cards also have ornamental value, historical value, cultural value, educational value and practical value. I'm very optimistic about its collection prospects. First of all, wine culture and poker culture belong to the popular culture. Wine and cards are all familiar things. They have a sense of familiarity at first sight. Wine and poker cards are very popular. Once their culture is discovered, interpreted and perceived, they can quickly arouse people's enthusiasm for collecting. It can be seen that the collection of wine and poker cards has a broad mass base. Secondly, poker cards are cultural carriers with large information capacity. In addition to its own poker culture, wine poker cards also contain a large number of wine culture, such as wine history, wine art, wine customs, wine orders, wine etiquette, wine ethics, wine poems, wine songs, wine utensils, wine labels, wine tastes, wine therapy and so on. Liquor and poker cards blend with wine, wine utensils, wine labels and other collection items. As the evidence of wine culture collection research, it is very good. Liquor, wine utensils, wine labels and other wine culture collectors and researchers are likely to become wine and poker culture collectors. Third, although the distribution of wine poker cards is small, generally only in the marketing area gift, collection is not easy, but the investment is not large, even communication, cost is not high, suitable for the taste of the broad working class. Fourthly, there are more than 10,000 wineries at home and abroad. There are more than 4,000 wineries (companies) registered at or above the county level in China alone. Poker cards as advertising carriers have the characteristics of low cost, wide coverage, rich pictures and texts, easy to read, large information capacity and strong reusability. This comparative advantage has been recognized by many liquor enterprises. China is also the largest producer and consumer of liquor and poker in the world, so the source of liquor and poker is

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